My research focuses on the evolution of female psychology and the historical forces that shape women’s motivations and behavior in the here-and-now.
An understanding of the biology behind women’s desires helps me recommend ways women can improve their lives, and how marketers can engage the female consumer.
Prior to becoming a professor, I spent nearly a decade as an entertainment publicist in NYC and Los Angeles. Although my job was all about influencing behavior and manipulating perceptions, I came to realize that I lacked a deep understanding of what makes people tick. I began reading about the evolution of human nature in an attempt to become a better publicist. Instead I ended up finding a true passion as a research scholar.
Some of the questions I’ve asked —
When and why do women support versus undermine other women?
Why do women love lipstick, high heels, and handbags?
How has the evolution of pair-bonding (a long-term, exclusive relationship between a man and a woman) affected women’s lives today for the better—and for the worse?
How does stress influence our decision-making?
Do parents play favorites?
To answer these questions, I combine theory and research in social psychology, evolutionary biology, and consumer decision-making. My work has been published in the leading academic journals in marketing, psychology, and biology.
I speak about my life and my research across the globe, including a recent TEDx talk. My studies have been featured in USA Today, The Wall Street Journal, The New York Times, and The Chicago Tribune, as well as hundreds of other media outlets worldwide.
